LTV Calculator

Calculate customer lifetime value

How to Use

Enter average order value, purchase frequency, and customer lifespan. Click Calculate.

Frequently Asked Questions

What is LTV?

LTV (Lifetime Value) is the total revenue a customer generates over their entire relationship with your business.

What is a good LTV:CAC ratio?

A ratio of 3:1 or higher is generally considered healthy. It means customers generate 3x their acquisition cost.