CAC Calculator
Calculate customer acquisition cost
How to Use
Enter total marketing/sales costs and new customers acquired. Click Calculate.
Frequently Asked Questions
What is CAC?
CAC (Customer Acquisition Cost) is the cost to acquire one new customer. CAC = Total Marketing Spend / New Customers.
Why is CAC important?
CAC must be lower than LTV for a sustainable business. A high CAC relative to LTV means you're losing money.